Dutch breeder shakes up its communication efforts by partnering with Flowerworks
19 January 2012, Rijsenhout, the Netherlands/Dubai, United Arab Emirates: In a move that signals the company’s fresh attitude and new direction, Preesman Holland has reached out to the marketing and public relations experts at Flowerworks to handle all of the company’s internal and external communications.
“We have successfully come through a year of transition,” explains Preesman’s Bob Goedemans. “One of the lessons we’ve learned is that we must professionalize our marketing activities. To do that we’ve chosen to work with the progressive new marketing specialists at Flowerworks.”
Located in Dubai, United Arab Emirates, Flowerworks is devoted to revolutionizing the way breeders, growers, florists and everyone else in the flower industry communicates with one another.
“Many may wonder why we’re working with a company in the Middle East,” Goedemans continues. “Dubai is a vibrant, cosmopolitan city that acts as a gateway to fast-growing markets; this is an ideal position for Flowerworks and it also demonstrates Preesman’s international scope.”
“I’m particularly pleased to be working with Preesman,” says Flowerworks’ Lena ter Laare. “This is a breeder with a great view of the future who has the potential to positively influence the direction of global floriculture.”
“We have a lot of new developments to share that will energize every link of the distribution chain,” she adds. “So watch this space: If you think you know Preesman, I challenge you to think again!”
New aspects of Preesman’s communication plan include improved contact with customers and the media, a more informative and user-friendly website, and a dynamic social media presence, among others.
“We’ve started on a new path, “ Goedemans concludes, “and partnering with Flowerworks is yet another way that Preesman is ‘breeding a more colourful future.’”
For all enquiries about Preesman Holland and/or Flowerworks (www.flowerworks.me), please contact:
Lena ter Laare
Tel: +971 55 3902677
Email: lena@flowerworks.me
Skype: FlowerworksME
